Three key days to strengthen our presence in Southeast Asia.
From September 10 to 12, 2025, Toda Pharma participated in one of the major events in the medical sector in Asia. Here’s a look back at an experience rich in connections, innovations… and cultural discoveries.
A must-attend event for the medical sector in Asia
Held at the Bangkok International Trade & Exhibition Centre (BITEC), the Medical Fair Asia 2025 has established itself as a leading event for healthcare and diagnostics professionals in Southeast Asia.
Over the course of three days, manufacturers, distributors, healthcare professionals, and innovators gather there to explore the latest advancements in medical technology, diagnostic devices, and healthcare solutions.
For Toda Pharma, this investment represented a strategic opportunity: to strengthen our presence in Asian markets and gain a better understanding of the specific needs of this rapidly growing region.
(Numerous) international exchanges
What stands out most at a trade show like Medical Fair Asia is the diversity of the people you meet. At our booth in the France Pavilion, we had a steady stream of conversations with professionals from Thailand and Malaysia, as well as from more distant regions like Polynesia.
These discussions made it possible to:
- Better understand local market expectations regarding rapid testing
- Sharing our expertise in diagnostic testing
- Identify new opportunities for collaboration and distribution
And if there’s one key takeaway: the overwhelmingly positive response to our solutions. Our tests drew particular attention for their reliability, ease of use, and suitability for real-world applications.
Much more than just a trade show: a human and cultural experience
Between exhibition days, it’s hard not to be charmed by the local atmosphere: world-renowned cuisine (special mention for the Tom Yum, which the whole team loved), exotic landscapes, and remarkable hospitality.
This blend of business and exploration helps us build more authentic and lasting relationships with our partners. Because beyond products and technologies, it is above all human connections that shape the collaborations of tomorrow.